Your Website and the No1 Spot - Part Three

Trade News Feeds

These are news feed packages that provide up to minute information about what is happening in your industry or in the world generally.

E-Advice

This is an e-mail based advice service for web site customers.

Free Software

This involves offering visitors to your web site free software with your company name and logo attached.

Electronic Greeting Cards

Recipients of greeting cards have to go through to your web site to retrieve their message.

Free Articles and Reports

Keep customers interest by posting articles and reports on your site for them to download. This also helps to establish you as an authority in your particular subject, this also works to increase your exposure to search engines, search engines love content.

Chat Rooms / Message Boards

Set up chat rooms to allow like minded people to interact. This can be a good way of getting your customers to stay longer on your site.

These are all ways to try to increase ways of getting traffic to your site. If you are looking at letting a company optimise your web site position then you may want to read on. Things are not always what they might seem to be.

Search Engine Bans

As search engines have become the number one way to find information on the web, whether for shopping or for information, people have studied the special algorithms used by the engines to try and get a "quick fix", at the beginning by loading meta tags with keywords then onto pages and the production of link farms. As these new methods come about they certainly could improve a sites rankings for a month or so, until the search engine algorithm changes. In fact many search engines have taken to banning sites that use these tactics, and who can blame them when it is their job to give users relevant content, not the most optimised. You have to ask yourself, is it really worth the risk of having your site banned, never showing up in any searches, for a few months worth of sales?

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