Your Website and the No1 Spot - Part Two

Proven and Controversial Ways to Improve Web Traffic :

HTML Files

Too many graphics will make your site slow to download and be unfavourable with the search engines. This is because graphics are commonly saved under jpeg files. Search engines recognise key words within HTML not jpeg files. Therefore web sites that include lots of HTML have lots of key words that can be used.

Within your text use relevant repetitive words and phrases, these can then be used as key words and help when searched. A popular form of this keyword loading is the to have a long list of words the same colour as the background, search engines have cottoned on to this practice and if you are discovered being banned from that search engine could be a real possibility.

Register

Choose which search engines you register your web site with carefully. Probably the single most import site to register with is the Open Directory Project at www.dmoz.org

Swapping Links

This involves swapping links with other sites. It is one of the oldest ways to increase your web site traffic and it still works, and with the way some search engines work very important. To do this add a link to the other site from your site, then approach them, suggesting that they link back. Link only to quality sites relating to your topic.

Avoid the "free for all" link farms as search engines frown on these, and the use of them could find your site with a ban, another "trick" to avoid is putting your website into hundreds of guest books, as again this can result in a ban.

Pop Ups and Pop Unders

Pop ups are browser windows that appear automatically when a user arrives at or leaves a web site. Pop Ups can be annoying to web surfers, although they can also be a good way of increasing web site traffic. Many sites offer a Pop Up Exchange service, where in return for showing other sites Pop Ups, your Pop Up is shown on their sites they are generally free to join. Be aware that many people now install pop up stopping software.

A popular form of the Pop Up is a Pop Under window, usually being activated when a site is visited, the pop under stays behind the current browser, not distracting the user. Once a browser is closed down the pop under would be revealed.

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