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Case Study - Sightcare2000 Online Shop

Sightcare2000 is the internet shop of a chain of opticians in the UK and sells a number of vision aids, including Contact Lenses, low vision aids and other acccesories. Navigation of the site is simplified by using an expanding menu, allowing customers to go directly to the types of item they are interested in. Information on prices are as informative as possible and consistent across different items, phone numbers and contact details are prominent. Other buttons are made to be informative, with no guess work needed on what to press next or in the purchasing phase.

Sightcare2000 was designed to be effective, simple to use and aesthetically pleasing.

Sightcare2000 is currently available at the following address : http://www.sightcare2000.com Cheap Contact Lenses, Cheap Contact lens Solutions

Above : The main page of Sightcare2000, with a menu on the left, special offers and products in the middle and a product menu on the right.
Above : The right-hand menu bar expands when the mouse is passed over an option, the menu also expands from the "Manufacturers" option.
Above : An example of a catalogue page, each item with a picture and showing the prices with a "buy me" button to go to product specific information.